Relationship-Building Content - Customer Newsletter

This is a gem! A two-page newsletter which you can print out or have printed professionally and distribute wherever you like. It's particularly effective if you have our branding upgrade so you can quickly add your logo and business details to the bottom of each page before you have it printed. 

Here are some ideas of where you could distribute it:

1. In your clinic

2. Through non-competing businesses

3. Send it in the post to existing and past customers

4. In local businesses - particularly those with lots of employees

5. Through businesses that offer services related to the subject of the leaflet (eg. cycle shops if the newsletter is on cycling)

6. At local meetings

7. Through sports clubs

8. In shops with notice boards 

This is an extremely cost-effective and professional method of promoting yourself in a way that adds value to your recipients.

Fully-Editable Sign Up Page

By filling in a few simple fields in a form in the Co-Kinetic system, you can create a professional looking web sign up page to your conversion event. You just fill out your headline, event description and event details and click save, and the web page is automatically updated.

You can even choose what the Call to Action you want the viewers to take. You can set the sign up button to ring a telephone number if you want to take bookings over the phone or submit details they've entered in the form, or you could take them to an external booking system. The choice is yours.

When you're happy with your page, you circulate the event sign up link through email and via your social networks. 

It's really very cool and very simple to use :-)

How Does It Work?

Our simple, inbuilt social media scheduling tool allows you to schedule the ready-made social media we create for you, to post to your social networks, in just 4 simple steps. It takes less than 10 minutes to schedule a whole month's worth of social media.

Each social media post links back to an inbuilt email collection form offering helpful educational resources (which we've created for you).  When someone completes the form, we collect those details for you and deliver them to the helpful resources. 

It doesn't require ANY technical expertise, even my 79 year old mother can do it!

Want proof?  Watch the video below!

The Email Collection Form

There's no need to worry about subscribing to landing page software, or having to master the art of creating your own lead collection pages, or hiring copywriters to write captivating, high-converting text - because we've done it all for you!

We collect the new email details, store them for you in your Co-Kinetic account (and send them to Mailchimp if you have a Mailchimp account) and then deliver that viewer, to their new resources. 

Oh and we've created those resources for you - professionally edited, designed and peer-reviewed by our medical reviewers, so you can be 100% confident in their quality.

It's that simple. So you don't need to worry about a thing. 

Your social networks are now earning their keep, by collecting new email leads 24/7, ready for you to nurture towards becoming paying customers.

The Educational Resources

All our patient-facing content has been edited by a medical editor, peer-reviewed by our medical reviewers and then professionally designed. 

So not only can you be 100% confident in the quality of the leaflets, but also how professional they look, and how well they reflect on you and your business.

And if you have the branding upgrade, you can also add your logo, business and contact details to the bottom of each resource, it's super-cool.

You can try out the branding tool for yourself here

The Done For You Social Media Subscription

Everything in this top layer is available as part of a monthly subscription of just £39 per month. This subscription is a 

rolling monthly subscription, you're not tied into anything and you can cancel or upgrade to the Full Site subscription at any time.

It gives you everything you need to not only make your social networks look awesome, with 20-25 days of new, fresh content  each month, but ALSO build your email list ready for you to nurture these new leads towards becoming paying customers.

And you get a brand new campaign on a different topic, every single month.

When you're ready to take it to the next level, there's always the Full Site subscription which gives you all the material that you need to take it those few steps further.

The Relationship
Nurture Level

Every authentic marketing professional, who is genuinely invested in helping you to grow your business, will agree that this is the most powerful, and yet most under-utlised aspect of marketing.

Why? It's not sexy, like social media? It's difficult to quantify how well you're doing with it because it's difficult to measure?

And yet this is where the magic happens. This is where you can build trust, authenticity, reputation and ultimately convince people to take action and book appointments.

What does it involve? It's really simple. A regular monthly email, offering helpful resources, a newsletter sent in the post, a link to a new blog post (offering help and advice). It's so effective, and yet so neglected, it makes me want to scream in frustration at times!!

Which is exactly why our Full Site subscription contains all the content you need to do this, in just 10-20 minutes per month. Click the information icon by each resource to learn more.

The Email Lead
Generation Level

How many people spend several hours a month, or even a week, posting social media on to their social networks without a scrap of return on investment? We've probably all been there!

Yes, your Facebook page is important. I discuss why in more detail in this article. But if your website is like your shop front, your Facebook page is like dropping in for coffee. A lot of prospective new customers WILL check your Facebook page out, before making a decision whether or not to book an appointment. 

What they DON'T want to see is a million sales messages on that page. What they DO want to see is that you're good at what you do, that you have some great customer reviews (that are recent), that you look like you know what you're talking about AND most importantly, that you and your business seem approachable and friendly (and sales messages aren't usually perceived as friendly).

What if you could achieve those goals, AS WELL AS growing your email list, so you can nurture these relationships further in the future, without having to pay Facebook to do it? 

This is the exact purpose of all the content that we create at this level.

Relationship-Building Content - Blog Posts

First stop is the blog post that we write for you (written by a medical professional, and peer-reviewed by our medical reviewers). Publish this in your website and not only does it make your website more engaging, encouraging people to spend longer on it, but it also helps you be found through the search engines.

We give you text and images if you are able to create your own blog posts. 

If you can't currently create your own blog post, then don't worry, we have you covered. We host a fully-editable version for you, which you can give people links to and promote through your social networks. 

Just edit the text in the blog post, to suit your needs, and add your personality and brand, and you're good to go. And again it's super-easy, requiring absolutely zero technical skills.

Relationship-Building Content - Postcard

Got a bunch of people on your database that you don't have an email address for, but DO have a postal address for? 

Why let them drift away?

We give you a professionally-designed postcard with a blank reverse side which you can import into a free editing tool like Canva, add a message to and then stick mailing labels and a stamp on and post.

You could send them info about the new resources, with a link to your email lead collection page where they can sign up to download them. You're adding value to them and in the process collecting their email addresses, so you can send the resources by email next time.

Super-simple, super-cheap, super-effective and worth doing once or twice a year for people you are losing, or have lost contact with.

Relationship-Building Content - Monthly Email

This should be a no-brainer. A once-a-month email to your existing email database, using our pre-written email, giving your customers a link directly to the new resources in that month's campaign.

No need to send them through the email lead collection page, as you already have their email address. This email is all about adding value and building that relationship and trust.

We give you a 1-click Mailchimp template which will take you literally 5 minutes maximum to edit to suit your needs, and send. Or if you don't use Mailchimp, we give you the text and images to create an email on whatever email platform you use.

This is the golden-goose in our marketing campaigns. Make it the one regular thing you do each month. Slow and steady wins the race here. 

Converting Prospects to Paying Clients

This is where the revenue generation happens and where you convert the prospects you've been nurturing your relationship with, into paying customers.

We build the marketing content we provide, to enable you to run conversion events (also sometimes referred to as open clinic or try-before-you-buy events. 

We have published a number of articles on the effectiveness of these events, along with advice on how to run them. You can find the main article at this link (opens in a new window).

These events give you the opportunity to build your relationship with your prospects AND evaluate whether they could benefit from your help. If so, it gives you can propose some options.

The resources we provide include a fully-editable web page which you can use to take sign-ups to an event, an off-the-shelf PowerPoint presentation should you wish to run an education-based session and several different types of promotional content such as posters, leaflets and social media ad artwork, to help you promote your event.

Off-the-Shelf PowerPoint Presentation

This is pretty self-explanatory and does what it says on the tin! Edit and adapt it to run an educational event on the campaign topic in question. 

We definitely recommend you add your branding to the slides.

Promotional Content

So that you can use every channel at your disposal to let people know about your conversion events, we also produce posters (A1, A3, A4), a leaflet, a postcard and social media ad artwork that you can use to promote the existence of your event.

We literally produce everything you need, to run a complete marketing campaign from top level of acquiring new email prospects, all the way down to the bottom where you convert them into paying clients.

The Full Site Subscription

If you're a physical or manual therapist, this is your complete all-in-one marketing solution.

You get all the content produced for you, a comprehensive strategy to follow AND a marketing platform that enables you to put this content into action, without ANY technical skills whatsoever.

The step-by-step structure helps you to focus on what needs to be done to get results, and stops you going off-piste and wasting time on activities that are ineffective.

It helps you generate new email prospects, nurture your relationship with these prospects and then create the opportunities to convert those prospects into paying clients.

AND you get a brand new campaign on a different topic, every single month. Plus, your subscription runs on a rolling monthly basis, you're not tied into any contract.

To protect your investment and avoid the risk of nearby competitors also using the same content, we geographically limit the number of licences available in area. To check if your area is available, or to go ahead and apply for a licence, just click the button below. 

Or if you'd like to compare the different features of our subscriptions, just click the button here.