How to Market Your Business Without Being Salesy

If you relate to any of the following statements then this short email course will be invaluable. I will use Co-Kinetic content to demonstrate what I mean, but the focus is on answering the concerns below:

• “I don’t know what marketing I should be doing”
  
• “I don’t have enough time, money or technical ability to do it”
  
• "I can’t afford to waste time on stuff that doesn’t work”
  
• “I’m worried about coming across as being salesy, or pushy”
  

How to Market Your Business Without Being Salesy

If you relate to any of the following statements then this short email course will be invaluable. I will use Co-Kinetic content to demonstrate what I mean, but the focus is on answering the concerns below:

• “I don’t know what marketing I should be doing”
  
• “I don’t have enough time, money or technical ability to do it”
  
• "I can’t afford to waste time on stuff that doesn’t work”
  
• “I’m worried about coming across as being salesy, or pushy”
  

If you publish the blog post on your own website it helps improve your search engine ranking (ie. makes you more findable on Google).  It also makes your site more 'sticky' as people are likely to spend longer on there if your blog articles are helpful.

If we publish it for you on our site, you won't get the SEO benefits mentioned above, but you can still use it to collect new email leads (literally in your sleep) and it's a great way to demonstrate your authority and knowledge while at the same time offering your readers useful information. 

The more places you can distribute links to your blog post, the better.

A 600+ word blog you can publish on your website, giving advice on the benefits of being more physically active in the workplace.

If you don't have a blog yet, or the ability to publish articles on your website, don't worry, we can host the blog post for you, you just share the link to it. 

The text of the blog is fully editable by you, so you can write it to fit your needs, and add any details you want about relevant services you offer. 

The blog page we host for you also includes your branding and links to your own website/Facebook page etc.

33 pre-created images, videos, animations and text, based on the campaign topic, which are focused on educating, informing and entertaining the people viewing them.

Each post links to, and promotes the existence of, your high value content (lead magnet) that sits behind your lead collection pages (don't worry we create and take care of these for you).

This way you can utilise your social networks for generating new email leads of prospective clients that you can then nurture towards becoming paying clients. This is the best way to ensure you get a tangible return on investment from your social media efforts.

Through Co-Kinetic you can post this ready-made social media straight to your social networks (Twitter and Facebook) or you can use your own scheduling tool if you'd prefer. 

We also provide resized versions for Instagram and LinkedIn. You can also use the artwork to run paid ad promotions. 

• How to post a social media campaign through Co-Kinetic - it takes less than 5 mins!
  

You use it to give your existing email contacts direct access to the lead magnet resources for this campaign.

The fact that the email is completely focused on adding value means it builds reciprocity and trust, helps establish authority and gives you the opportunity to keep your existing as well as new email leads that you're collecting through your social media 'warm'.

Using the 1-click Mailchimp template it takes no more than 10 minutes to schedule this email to send to your existing database. And using the new inbuilt editable autoresponder within the Co-Kinetic system, it makes sure you follow up your new leads with value, as soon as they sign up.

• Help video showing how quick and easy it is to import one of our pre-written Mailchimp templates
  
• Using the inbuilt (editable) email autoresponder within the Co-Kinetic system

Remember that everything we aim to do through these content marketing campaigns is based on adding value for the reader. That includes the monthly nurture email that you send out. 

We provide you with the following:

• 1-click Mailchimp template - for your existing email contacts (both past and present)
• Text and images if you don't use Mailchimp as an email marketing tool
• An in-built editable autoresponder within the Co-Kinetic system which triggers an email as soon as someone new fills out  your lead collection form.

Nurture emails (ie. educational value-added rather than salesy emails), are one of the most powerful influencing tools in your marketing tool kit. 

I explain why in much more detail in my free Crash Course in Marketing series which you can sign up to on this page.

The infographic is the jewel in our content crown! 

We put a MASSIVE amount of time and energy into this little baby because its such a valuable piece of content from a marketing perspective.  

1. The graphics look stunning
2. It informs, educates and entertains through the content on the image - the perfect formula for social media posts
3. Which means they're encourage engagement on your social network page

It not only does it make both you and your business look impressive but it also makes the sharer look good because it's a great piece of content with some real "meat on it's bones".

We use the individual graphics as the backbone of our social media posts and we create a video infographic as one of the video elements of the campaign.

Because we know you don't want to be worrying about creating lead collection pages to collect the new email addresses for people who click on your social media posts, to download the resources you're offering, we do it for you.

Our professional copywriter writes the copy for the pages and we are constantly testing and optimising thee pages so that they capture as many new leads for you, as possible.

They look similar to this one below.

Once someone completes your lead collection form, we take them straight to the Lead Delivery Page where they can download the promised resources.

Again we take care of all of this for you. 

Here's the page for this campaign. When your viewer clicks on the pulsating icons, the option to download that leaflet appears. 

We even added the ability for you to send an immediate email welcome (which is fully editable), automatically from within the Co-Kinetic system, as soon as someone signs up to your new resources,.

You can print them out, or have them professionally printed for as little as £22 per 250 copies (UK price) and you can now also add your branding and contact details to the bottom of each of these leaflets.

It's an awesome marketing resources. Distribute it in your clinic, to your visiting patients, post it out to patients who you haven't seen for a while, and  collaborate with business partners to distribute it locally.

The lead magnets sit behind the lead collection page. The goal is to make them great-value content that people want to download, and want them enough to give you their email address to do so. 

All the artwork is provided in in two resolutions:

- Low resolution (LR) for office/home printer 

- High resolution (HR) for professional digital or litho printing

Print material included:

• A4, A3 and A1 sized posters
• A5 leaflet
• A6 postcard

In addition we also include:

• Email/blog banners
• Facebook ad artwork (meeting Facebook's 20% text restrictions)

Posters

• Print out and display in your clinic, outside your clinic and around your local area

A5 leaflet/A6 postcard/Facebook ad

• Add details of events or promotions that you're running, specific to this campaign, to the back of these pieces of content and distribute them locally.
• Alternatively give them a link where they can download your lead magnets. 
• The A6 postcard is ideal to post to past clients you have addresses for
• The Facebook ad artwork you can use for running paid promotions on Facebook but you can also use any of the other social media posts provided too.

In addition to the promotional posters, leaflets and postcards, we also create two other pieces of content to help you convert your prospects into paying clients.

1. Off-the-shelf PowerPoint presentation 
2. Customisable sign up page

PowerPoint Presentation

Perfect if you like running education events like evening workshops or seminars. You can use as much or as little of our presentation as you like. It's delivered in PowerPoint format so can be edited to suit you needs.

This gives you an ideal opportunity to get face to face with your new customer prospects, understand what it is they may need help with and offer them incentives to book a paying appointment.

Customisable sign up pages (see video for more details)

A web page that you can customise completely to suit the needs of the event you plan to run. 

You can edit all the text on the page and choose from four different 'calls to action' including:

• Call Me (interactive call button)
• Book Now (web link to your own booking system)
• Sign Up (lead collection form)
• Download (link to downloadable file)

• The Overwhelming Case for Try Before You Buy Conversion Events
• How to Generate £3,000 in Revenue in Just 6 Hours Case Study

How to Market Your Business Without Being Salesy

• “I don’t know what marketing I should be doing”
  
• “I don’t have enough time, money or technical ability to do it”
  
• "I can’t afford to waste time on stuff that doesn’t work”
  
• “I’m worried about coming across as being salesy, or pushy"

If you relate to any of the sentiments above then this short (free) email course will be invaluable. I will use Co-Kinetic content described in this image, to demonstrate what I describe and show where it can save you time, but the focus is on showing you how to solve these issues.

Video content is king of the internet right now, mainly because two of the giants of the internet (Google and Facebook) are in a battle to dominate it! 

This means any platforms that belong to these giants (ie. Google search, Google My Business and YouTube in the case of Google, and Facebook and Instagram, which both belong to Facebook), will prioritise video as a source of content. 

What that means in real terms is if you video featuring on your website, you're likely to make it higher up the search results pages, and if you include it on your social media profiles, you're likely to get much higher engagement rates. All of which is good news!

We produced three videos for this campaign including the whiteboard explainer video below.

How to Market Your Business Without Being Salesy

If you relate to any of the following statements then this short email course will be invaluable. I will use Co-Kinetic content to demonstrate what I mean, but the focus is on answering the concerns below:

• “I don’t know what marketing I should be doing”
  
• “I don’t have enough time, money or technical ability to do it”
  
• "I can’t afford to waste time on stuff that doesn’t work”
  
• “I’m worried about coming across as being salesy, or pushy”